PRICING
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COST CONTEXT
What does AI Act compliance actually cost?
The “€300,000” figure repeated in the press is a worst case for one very specific actor type. Your real cost depends on your role (provider vs deployer) and system type. Here’s the sourced reality.
| Profile | Initial cost | Annual cost | Regime |
|---|---|---|---|
| SME deployer (in-house) | €0–3K + 10–15 internal days | < €5K | Art. 26 |
| Deployer with external support | €20–50K | €2–5K | Art. 26 |
| SME provider (50–100 emp.) | €144–193K | ~€71K | Art. 16 + QMS |
| Provider (100–250 emp.) | ~€250K | ~€71K | Art. 16 + QMS |
| Provider (250–500 emp.) | ~€330K | ~€71K | Art. 16 + QMS |
| Regulated physical product | €400–600K+ | €100K+ | Art. 16 + Annex VII (third-party) |
Where does the €690 report fit? It’s the compass that tells you which row of this table you’re actually in — before you spend €20K, €200K or €600K on compliance. It doesn’t replace a lawyer or an auditor: it positions you.
Already GDPR-mature? Your marginal AI Act cost drops 20–30%. Companies with a DPO, records of processing, processor governance, and DPIAs already have much of the infrastructure needed for AI Act parallel requirements: technical documentation, human oversight, logging, risk management. The AI Act doesn’t reinvent governance — it extends it.
Sources: CEPS 2021 — Clarifying the Costs for the EU’s AI Act · Art. 16 AI Act · Art. 26 AI Act · appliedAI Initiative 2023
CALCULATOR
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Three questions. Indicative range sourced from CEPS 2021.
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Free
Position Signal
Always free · No credit card
€0
forever
Start Free →- ✓6-gate regulatory assessment
- ✓4-level risk classification (Minimal to Critical)
- ✓Visual star rating
- ✓Number of obligations identified
- ✓Permanent shareable link
- ✓3 What-If simulations
Diagnostic
Full Report
One-time · excl. VAT 21%
€690
one-time
If the report doesn’t cover the system described in your intake questionnaire, full refund.
Apply for Full Report →Already qualified? Pay now →See a sample report →See what you gain →Pre-enforcement rate: €690. Post-enforcement (August 2, 2026): €990. The regulatory framework is still being implemented — standards are pending, implementing acts are in progress. As the framework matures, the assessment scope increases and so does the price.
Qualification required — we review every request individually. Applications may be declined.
- ✓Everything in Free
- ✓Full PDF report — 15–22 pages adapted to your classification
- ✓Detachable one-pager with risk gauge and timeline
- ✓Article-by-article analysis with 6-gate justification
- ✓Remediation plan with owners, deadlines, and before/after tracking
- ✓GDPR Art. 22 cross-analysis + algorithmic bias assessment
- ✓AI Positive governance maturity radar (5 axes)
- ✓Residual risks analysis + adapted compliance checklist
- ✓Official Sprinkling Act badge
- ✓Verifiable badge at sprinklingact.com/verify
- ✓Priority support
Signal Watch
Signal Watch
Quarterly commitment · Complementary to Full Report
€199/mo
Post-enforcement: €299/mo
Join Signal Watch →Current rate — locks in permanently for subscribers before Art. 50 enforcement
- ✓Independent regulatory monitoring service
- ✓Automatic re-scoring when regulations change
- ✓Real-time alerts on your classification
- ✓Monthly intelligence brief
- ✓Quarterly report review and update
- ✓Unlimited What-If simulations
- ✓Score stability tracking
- ✓Direct access to analyst
Intelligence Report
Intelligence Report
Quarterly commitment · or €4,500/year
€490/mo
Post-enforcement: €690/mo
Subscribe →Current rate — locks in permanently for subscribers before Art. 50 enforcement
- ✓Everything in Signal Watch
- ✓Personalized monthly regulatory radar
- ✓Full AESD signal deliverables (brief, article, advisory note)
- ✓Collection path syntheses
- ✓Global signal cartography for your sector
- ✓Quarterly deep-dive report review with recommendations
- ✓Priority re-assessment on every regulatory shift
Enterprise
Enterprise
One-time setup (custom quote) + monthly monitoring
Custom quote
+ €3,500/mo
Request a Quote →- ✓Everything in Intelligence Report
- ✓Custom multi-system assessment (quoted)
- ✓Ongoing monitoring at €3,500/mo
- ✓Dedicated API access (REST)
- ✓Custom compliance workflows
- ✓SSO integration (SAML / OIDC)
- ✓Dedicated onboarding & SLA
- ✓Invoice billing (NET 30)
Compare plans
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| Free | Full Report Most popular | Signal Watch | Intelligence Report | Enterprise | |
|---|---|---|---|---|---|
| Assessment | |||||
| 6-gate assessment | ✓ | ✓ | ✓ | ✓ | ✓ |
| Risk classification | ✓ | ✓ | ✓ | ✓ | ✓ |
| Star rating | ✓ | ✓ | ✓ | ✓ | ✓ |
| Obligation count | ✓ | ✓ | ✓ | ✓ | ✓ |
| Shareable link | ✓ | ✓ | ✓ | ✓ | ✓ |
| What-If Engine | |||||
| What-If simulations | 3 | — | ∞ | ∞ | ∞ |
| GDPR Art. 22 cross-analysis | — | ✓ | ✓ | ✓ | ✓ |
| Implementation guide | — | ✓ | ✓ | ✓ | ✓ |
| AI Positive radar (5 axes) | — | ✓ | ✓ | ✓ | ✓ |
| Documentation | |||||
| Full PDF report | — | ✓ | ✓ | ✓ | ✓ |
| Article-by-article analysis | — | ✓ | ✓ | ✓ | ✓ |
| Remediation plan | — | ✓ | ✓ | ✓ | ✓ |
| Legal references | — | ✓ | ✓ | ✓ | ✓ |
| Audit trail | — | ✓ | ✓ | ✓ | ✓ |
| Badge & Verification | |||||
| Official badge | — | ✓ | ✓ | ✓ | ✓ |
| QR verification | — | ✓ | ✓ | ✓ | ✓ |
| 12-month validity | — | ✓ | ✓ | ✓ | ✓ |
| Monitoring | |||||
| Auto re-scoring | — | — | ✓ | ✓ | ✓ |
| Classification alerts | — | — | ✓ | ✓ | ✓ |
| Monthly brief | — | — | ✓ | ✓ | ✓ |
| Stability tracking | — | — | ✓ | ✓ | ✓ |
| Quarterly report review | — | — | ✓ | ✓ | ✓ |
| Analyst access | — | — | ✓ | ✓ | ✓ |
| Intelligence | |||||
| Regulatory radar | — | — | — | ✓ | ✓ |
| Signal deliverables | — | — | — | ✓ | ✓ |
| Sector cartography | — | — | — | ✓ | ✓ |
| Priority re-assessment | — | — | — | ✓ | ✓ |
| Enterprise | |||||
| Multi-system assessment | — | — | — | — | ✓ |
| API access | — | — | — | — | ✓ |
| Custom workflows | — | — | — | — | ✓ |
| SSO | — | — | — | — | ✓ |
| Dedicated SLA | — | — | — | — | ✓ |
FREQUENTLY ASKED
Is this legal advice?
No. Sprinkling Act provides an independent assessment based on the text of EU AI Act Regulation 2024/1689. It is not a substitute for qualified legal counsel.
What is the Sprinkling Act methodology?
Our proprietary scoring methodology maps each question directly to a specific article or annex of the EU AI Act. Every gate is documented and verifiable.
How long does the assessment take?
The free diagnostic is a 9-question assessment with an instant result. The full intake questionnaire for the complete report takes 15–20 minutes. Your dossier is processed only after both payment and questionnaire are completed. Full Report: confirmation 1–3 business days after questionnaire, delivery 3–7 business days after confirmation. Signal Watch: setup 2–3 business days after report delivered, first alerts within 7 days. Intelligence Report: setup 3–5 business days after Signal Watch active, first radar within 14 days. Enterprise: scope definition 5–10 business days, setup 2–6 weeks depending on complexity.
Who is this for?
Any company that builds, deploys, or integrates AI systems used in the EU — regardless of where the company is established.
Who reviews the report?
Every report undergoes human review by our analyst before delivery. Order confirmation within 1–3 business days after questionnaire submitted, then delivery within 5–7 business days after confirmation. Learn more →
Can I use the report with regulators?
The report is article-mapped and traces your decision path, which makes it a useful structured input for your legal counsel. It is not a substitute for legal advice or a formal audit, and it is not opposable as proof of compliance before a supervisory authority. We strongly recommend consulting qualified legal counsel before any submission to a regulatory authority.
What if I don’t fully understand my own AI system?
That’s exactly why the intake questionnaire exists. After reservation, we send a structured questionnaire (20–30 minutes) designed to ask precise, clear questions that surface the information we need — even when you didn’t know it mattered. Many organizations discover gaps in their own understanding during this process. The questionnaire reduces the asymmetry between what you think your system does and what it actually does. This is the primary mechanism that ensures report accuracy.
What if I don’t complete the questionnaire?
Payment alone does not trigger processing. Your dossier is only treated once both payment and the intake questionnaire are completed. If the questionnaire is not submitted, we send reminders at day 1, day 3, and day 7 after payment. The sooner you complete it, the higher your priority in the processing queue.
What happens to my price after August 2?
If you subscribe before full enforcement on August 2, 2026, your rate locks in permanently. After that date, prices increase to reflect the full regulatory landscape.
We’re a US company. Does the EU AI Act apply to us?
Not directly. But your European enterprise buyers are already including AI Act risk classification requirements in their vendor questionnaires. The same pattern played out with GDPR — US companies said ‘doesn’t apply to us’ until their biggest European customer said ‘it applies to us, so now it applies to you.’ The Sprinkling Act report is what you send when procurement asks. One document. €690. Faster than a legal opinion.
We’re already ISO 42001 certified. Do we still need this?
Yes. ISO 42001 is a management system standard — it certifies your processes. EU AI Act 2024/1689 is a legal classification framework — it determines your obligations. They answer different questions. Your ISO 42001 certificate does not tell a regulator, an investor, or a procurement team where your AI system sits under Art. 5, 6, 50, 51, or 53. The Sprinkling Act report does.
What if our AI system changes after the report?
Your report includes a temporal stability indicator — STABLE, MODERATE, or UNSTABLE — reflecting how likely your classification is to change. If your system changes materially, a re-assessment is recommended. Signal Watch automates this: you’re notified when regulatory changes or system updates affect your classification.
We already have a law firm handling AI Act compliance.
Perfect. Our report is what you hand them as a structured starting point. Law firms don’t have our scoring engine or our regulatory signal database. They get a pre-mapped, article-by-article classification they can build on — instead of starting from scratch.
Can’t we just do this in-house?
You can. The question is whether the time it takes — and the output it produces — is worth it. An internal assessment typically takes a compliance lead or CTO 3–6 weeks of read-the-regulation, build-a-framework, map-the-articles work. What you get at the end is a spreadsheet that no one outside your team can independently verify. A Sprinkling Act report takes 5–7 business days, costs €690, cites Art. 5, 6, 50, 51, 53 directly, and arrives with a dated badge a third party can check. The in-house work can still happen afterwards — on top of a classification that already exists.
€690 feels expensive for a startup.
AI Act fines reach up to €35M or 7% of global turnover. A procurement rejection costs the deal entirely. Typical legal engagements for AI Act positioning start at €5K–15K and take months. The €690 pre-enforcement rate reflects the current state of regulatory implementation — standards are not yet published, implementing acts are in progress. Post-enforcement, the assessment scope expands and the price increases to €990. Guarantee: if the report doesn’t cover the system described in your intake, full refund.
What does the Sprinkling Act badge legally guarantee?
Nothing, legally. And we think that’s important to say upfront. The badge is not recognized by any regulator, any Notified Body, any harmonised standard. It attests one thing only: that on a given date, your AI system’s position was independently assessed by Sprinkling Act against the text of Regulation 2024/1689, with a full traceable audit trail. Think of it the way a GDPR self-audit document works: it doesn’t replace a DPA ruling, but it’s the kind of dated, structured evidence you hand to a procurement team, an investor, or a lawyer as a starting point. What it does NOT do: replace a Notified Body conformity assessment (Annex VII), replace legal advice, exempt you from any obligation. What it DOES do: give you a defensible, third-party-verifiable position document when someone asks ‘where does your AI sit under the AI Act?’
Is the Digital Omnibus going to invalidate my report?
No. The Digital Omnibus (March 2026 co-legislator positions) postpones certain Annex III deadlines to December 2027 and Annex I safety component deadlines to August 2028. It does not change the classification rules themselves — Art. 5, 6, 50, 51, 53 remain identical. Your report classifies your system under the current rules; the Omnibus only changes WHEN you must comply, not WHAT you must comply with. Every Sprinkling Act report includes a temporal stability indicator and a regulatory freeze date so you can track exactly which regulatory state was assessed.
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Establish Your PositionBased on EU AI Act — Regulation 2024/1689 · BCE : BE 1034.962.482